Put Your Website To Work In 2013

Is your website doing the job you expect of it?  Is it being the dutiful sales tool you paid for and helping your build your business?  If not don’t feel bad, most websites are sitting out there and nobody but the owners has ever see them.  Once in a while, you read about a website with millions of visitors.  That is such a small percentage of the internet world, it has created and industry of thousands of businesses like the Bourquin Group where I work.

Last week I was referred to a business by a current client.  Since the business was local, I stopped in.  Not something I normally do, the owner didn't know who I was and asked what I did.  I explained that I ran an online marketing company.  The response was clear that he didn’t understand.  I said we do SEO or Search Engine Optimization.  Still a blank look.

Then I said, I help people find your website when they are looking for your kind of business, and he got it.  Every day there are 300,000 new websites added to the internet.  Most of them will get less than 1000 visitors in the next year.  Many will get less than 100 unique visitors.  Why would a business spend the time and money to build a website that nobody sees?  It happens more often than not.   In most cases the website becomes an expensive digital brochure and nothing more.

If you are going to spend the time and money to build a decent website, why not spend the time and money to market it?  Don’t you want to get more potential customers to find it online?  So how is your traffic?  Do you know?  I am amazed at how many business owners I talk to have no idea.  They just see the site out there.  Some look at Google Analytics, and know their traffic, but have no idea how to influence it.

Recently I offered to double the monthly unique visitors for a businesses website for $1500 a month.   The owner had no idea that was only 12 people.  We ended up growing the site 100% per week for 8 weeks straight.  Now he has 200 unique visitors each week, many of them are potential new customers and call for information.  He pays $875 per month, not the $1500 I initially presented.  It is still growing double digits each month.  Just one new customer from that group pays my bill, and the rest is gravy.

When you started your business, why did you do it?  Freedom, Happiness and Income are the three biggest reasons I hear when I interview new potential customers.  And yet most of them tell me they feel trapped by their business, and more importantly trapped by their online marketing efforts.  One guy was spending six hours each day on his website, social media and e mail marketing.  How can you run a business doing that?

Before you go out and hire an online marketing company spend $15 and take a look at our books.  Even if you don't choose to do it yourself, you will know the right questions to ask.  Any or them or all of them will help you better understand what companies like mine do.  It will help you make better choices when hiring a company or deciding to do it yourself.

Build it and they will come doesn’t happen online.  You have to reach out and make sure you are in front of them where ever they are and lead them to your site.   Don’t let them get away.

Internet Marketing 101

Internet Marketing is something that every person I meet wants to know more about.  Or at least they say they do.  When I start asking questions, or trying to help their eyes usually roll up and they check out of the conversation.

Every business owner I meet, every real estate agent I work with and every salesperson I talk to wants to increase their business using the internet, and so far not one has had an idea how to do it.  Have you been buying those internet marketing courses only to find they make no sense at all.  Do you feel like some kid is taking your money and telling you to give up your life so you can make money online?

I want to change all of that.

If you are new to this blog, I run an SEO.  My company helps websites get to page one in "organic search".  That alone is a daunting task, and depending on your competition can cost several thousand dollars each month.  So how is a small company going to compete with the people handing me several thousand per month?  Can it even be done?

The answer is, Yes, it can be done and in less time than you think.  The secret is focus, and knowing your customer.  As much as I want to have every small business in American be my client, I know that isn't a reality.  So, in order to fulfill my personal mission of helping business owners break the handcuffs of their business and achieve freedom, I have made some changes to my business.

The first major change is letting go of a few of our closely held internal secrets.  Like most secrets, they really aren't "secrets" at all.  They are just simple common sense actions that we all overlook because we are so "busy" running our businesses.

After years of frustration, failure and wasted effort, I used my brothers logic (patented by the way) and found a way to effectively market my clients business in less than one fifth the time I had been spending previously.  Not one of my clients complained when their invoice dropped 75% in a twelve month period and their results were still improving.

In order to help more people I took the major parts of our "secret sauce" and put it into a book that you can get for under $12.  It just might be the best $12 you spend on marketing your business all year.

Internet Presence is your position on the internet.  It is the combined result of your online marketing efforts, digital PR, your website and social media efforts.  More importantly, included in your Internet Presence is your customers online opinion of your business. Many owner feel like this is totally out of their control.  My experience tells me the opposite is true.  You can change the online opinion of your business with very little effort.  You just need the right effort.

If you want to start 2013 off on the right foot, pick up a copy of The Easy Guide To Internet Marketing today.  You will quickly learn how to position your business and build your online presence in just a few hours each week.  Don't let the competition get ahead of you, get your internet presence plan in place today.