Welcome to Super Bowl XLV and Super Bowl Sunday! This is a great day to take a break and get re-acquainted with friends. Super Bowl Sunday has become a national past time through the excellent marketing efforts of the NFL. Even if you don’t like football, the NFL has built a show that everyone can enjoy. Even the commercials are more entertainment in themselves. A separate competition for the best Super Bowl ad has been spawned from this phenomenon we call the Super Bowl.
I hope you are watching the Super Bowl with the mindset of a manager looking for a better way or business owner looking to expand and grow. If you do this and spend just a little thought on the lessons the NFL has to offer, you might find some nuggets you can use like these three:
1. Specialize – Look at each and every player in the NFL. They all have a unique position. Something they are continuously improving. Look at each team. They are known for some specific part of the game. Joe Montana and the 49’rs of his era were known for a spectacular passing game that didn’t even start until the fourth quarter.
2. Build Teams – As your business grows and expands each of the tasks that you do can be broken out into a specialty. I have one person I go to for all of my graphics work, one person for my website analysis. Everyone on our team has a specific job, everyone is important but no one can do it all.
3. Have a backup – Every team has backup players for every position. Sometimes players cover other positions in a pinch and the team knows this creates a weakness for the other side to exploit.
Watch the Super Bowl game as if you were a team owner, and notice how differently you watch the game. Think about each of the players in the Super Bowl as members of a business team. Notice how they each have a specialty and think about how much training and effort went into making that slot on the team that made it to Super Bowl XLV.
Business is about winning, just like sports. You have to win the customers attention from your competitors to get them in the door. You have to win over the customer to get a sale and then your team has to amaze the customer so they will tell their friends to come back with them. The NFL has done all of this and more, how can you do it for your business? Think about that today while you are taking your break, and build a better business tomorrow.
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