One of the aspects of running a business I talk about often is that the owner and the business in many ways are one in the same. This doesn’t mean your marketing should be. You should be marketed separately from your business even if you are the only person in the business. Someday you might want to grow.
Last night I was talking with the GM of a local business, and his boss created a Facebook page for the business. The owner had just added the business to her Facebook profile. She became the business and the business became her on Facebook.
The people at Facebook recognize this problem as well. If you have a business, you can post it separately from yourself using he “as page” function. This lets you create a “Page” instead of a “Profile” for your business.
What is the difference? There isn’t much, “pages” don’t “friend” people like people do. It just makes sense this way. There are some other differences like being able to add an admin. If you have someone that you work with you can let them manage your business “page”, and not have access to your personal “profile”. When your receptionist gets bored, just hand her a digital camera and have her update your Facebook “page”.
While a business represents the views, attitudes and outlook of the owners, it is also better most of the time to let the business take on a life of its own. Separating your information from your businesses on Facebook is a good place to start.
