NAMM Takes it to 11, And Opens To The Public On Sunday

Unless you are really into music, you probably have no idea what the NAMM show is.   Basically NAMM is like any other industry group.  It offers manufacturers a chance to get together with their dealers to educate them and hopefully sell more products.  NAMM serves the music business.

Visit The Real Rockers At NAMM

There are industry groups like CEDIA for the home electronics business, CES for the consumer electronics business and Infocomm for techies.  The big difference at NAMM is Sunday the public can stop by and join the artists, musicians and engineers to see what the latest and greatest is the music industry has to offer.


An internal message leaked to me by a NAMM member, asked the vendors and manufacturers to please stay open for this important day.  Clearly NAMM as a group gets it.  The public is the real customer and the only reason the business even exists.  Any of the companies that close up shop early and run are missing out on the most important part of the event.

As far back as the 1930's when Claude Hopkins published Scientific Advertising, he noted the companies that had the most success sold to the consumers, creating an automatic demand from the dealers.  This isn't new psychology of marketing, it is just a truth many businesses forgot during the go-go growth of the 1990's.

Today is a new or depending on how you look at it an old market.  The consumer is king and will always be king.  If you are in Anaheim this Sunday,  stop by the NAMM show and help the economy remember who makes the real decisions.  It isn't the government, it is the consumer.