Is Your Business On Mobile Yet?

In today’s economy you are probably wondering what is really happing?  Your business is still not as good as it was and everything is starting to cost more.  The government says there might be 1% or 2% inflation next year and the paper says gas is already up 10%, silver 74%, cotton is up 56% and that means clothes are going up too.  What is a business owner to do to survive in this economy?

Rustic Creek Logo QR Code

Most of us are probably wondering what is the real truth.  The important question is really; “why do you care?”  Worrying about the entire economy is like banging your head against the wall isn’t it?  Your head hurts and the wall hasn’t moved one inch.  I propose that we stop worrying and get back to work. 

The turmoil in the economy and the move to mobile technology presents some killer opportunities to make your business a runaway success.  The entire mission of our marketing business is to help connect your business to your customers.  You might wonder exactly what that means.  It means we want to help focus customers in a way that guides them to want your products and services.  Most importantly, we need to make it easy for those customers to find you and to buy your products and services when they are looking.  Don’t make your customers work to buy from you. 

Today, mobile internet is growing several  times faster than wired or desktop internet.  Smart phones are the fastest growing segment of mobile internet.  Just today Apple announced a new higher delivery target for the iPhone even with Google’s Android and Blackberry’s new phones also growing in numbers.

Your current customers and potential new customers are both likely to have a smart phone, and if not now,  they will very soon.  The best part is you don’t even need an expensive website to connect to these customers.  For half the price of a good yellow pages ad, you can put your business on the phones of your customers and new customers when they are local and ready to buy. 

If you don’t have the time to do it, we offer some very affordable managed programs and can even preprogram some basic ads and messages for you.  Let’s say you own a restaurant in Flower Mound Texas and are running slow tonight.  You could send a pre-planned text coupon, or have us send an SMS message to your customer list offering a better deal.  Maybe Tuesday night is $15.00 steak night which is a smoking deal, and you are still slow.  Imagine if you could reach 100 or 200 of your best customers and offer half off desert with the daily special, or happy hour pricing to them after happy hour but ONLY if they show you the message on their phone.  How about a one time coupon for “kids eat free tonight only”? 

The statistics from the Neilson group show that 95% of all text messages are opened and read.  As long as you offer value,  your customers will keep opening the messages hoping for the day they can take advantage. 

Think of it as building your own savings club membership program that builds your business.  Remember, text and mobile email can be forwarded.  Even if your customer can’t make it, maybe his friend will.  Don’t pay those big company fees for group ads that might work, get targeted ads that do work.

If you aren’t sure how this works, look at Google maps, Google places, Facebook places, yelp! and foursquare.  Are you there?  If not, get there now.  If you don’t have the time drop me a note or give me a call, and I’ll take half off the initial set up if you tell me you read this.  We'll set up your QR code link like the one above FREE with any new account.