Monday, December 27, 2010

Is Your Business On Mobile Yet?

In today’s economy you are probably wondering what is really happing?  Your business is still not as good as it was and everything is starting to cost more.  The government says there might be 1% or 2% inflation next year and the paper says gas is already up 10%, silver 74%, cotton is up 56% and that means clothes are going up too.  What is a business owner to do to survive in this economy?

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Most of us are probably wondering what is the real truth.  The important question is really; “why do you care?”  Worrying about the entire economy is like banging your head against the wall isn’t it?  Your head hurts and the wall hasn’t moved one inch.  I propose that we stop worrying and get back to work. 

The turmoil in the economy and the move to mobile technology presents some killer opportunities to make your business a runaway success.  The entire mission of our marketing business is to help connect your business to your customers.  You might wonder exactly what that means.  It means we want to help focus customers in a way that guides them to want your products and services.  Most importantly, we need to make it easy for those customers to find you and to buy your products and services when they are looking.  Don’t make your customers work to buy from you. 

Friday, December 24, 2010

How Will You Look Back At Your Business Of 2010

As we get to the end of the year a lot of people are looking back and already saying they are glad it’s over.   Yet somehow they aren’t feeling any better about next year.  Are you glad that 2010 is almost over?  Are you thinking 2011 is going to be worse like most people do?  Do you find it at least a little funny that we break up our life and businesses into an arbitrary time period that ends with our most expensive time of the year.  

I don’t know about you, but somehow we spend a lot of money every year during the holidays we didn’t plan on.  People we forgot, customers we wanted to thank a little more and that one extra thing for someone special that all add up to an empty feeling looking back over the year.

How Do You Think Your Business Will Be In 2011?

In business, we look at last year and make predictions and assumptions about next year.  The funny part is how few people really spend the time to understand why anything happened last year. I am not a big fan of reflection at the end of the year.  I want you to do just enough to find the 20% of your work that led to 80% of your income.  Now you have something to focus on for next year.

Saturday, December 4, 2010

Why SEO Is Important To Business Owners

SEO, or as is known by its full name search engine optimization, is the professional practice of making your website easy to understand for search engines. One of the primary methods of doing this is keyword and headline optimization. The key benefit of a good SEO program is that somebody looking for your business is more likely to find your business if you have made it easy for the search engine to understand what your website is about. When someone types in a keyword, the search engine looks at that keyword and analyzes your website trying to find the best match. The search engine select the best optimized websites and put them at the top of the list.

Unfortunately there are people who abuse the system and overload websites with keywords in order to attract customers to a website that really has nothing to do with what they were looking for. This is why Google, Yahoo and Bing also check what are called back links. They look at other websites which might point to your website therefore giving you credibility in your field. The domaineers have figured out how to beat this system also.  So how do you get ahead?  Well I'll tell you.....