If you read the quick keyword action plan, and a couple of the entries before that you should've come up with a pretty simple checklist. Just in case you didn't I'll include it here.
1. Create a list of keyword phrases that have a minimum of two words and preferably four words in each phrase.
2. Filter your keyword list and look for keywords that are targeting your customer when they’re in a position or desire to buy your product or service.
3. Just in case you weren't sure in step one, eliminate all keyword phrases that are only one keyword.
4. Review your keyword list, preferably with a customer, and ask would they really use these keywords to find you when they are ready to buy?
5. Do you know what keywords potential customers are using to find competing websites or websites similar to yours?
6. Do you still remember the three keyword types? If not, Go back and read about them.
I can't emphasize enough how expensive and futile using single keywords can be. Because they cast such a broad reach the likelihood of a customer finding you is nearly nil.
Also keep in mind the people surfing the web might use common terms in place of technical terms. For instance if you are looking for a company that sells freestanding gas fireplaces, you might put in gas stoves or gas heaters or potbelly gas stoves. Instead of looking for a podiatrist you might be looking for a foot and ankle doctor. Keep all of this in mind when you are selecting your keywords and asking customers how they might find you.
Finally remember the more specific a Web surfer is when they enter a query, the more likely they are to buy. This is why a four keyword phrase can be eight or nine times more effective than a single keyword.
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