Are You Ready For Internet Marketing?

One of the great things about internet marketing is the accuracy of the feedback you can get.   For instance even with a simple cost per click or CPC advertising program you can see how many times your advertisement showed up on somebody's computer screen, these are called “impressions”.  You also can see what percentage of those people clicked your ad, these are the paid for “clicks”. You can see pretty quickly which ads get a better response. If you put up several ads that link to the same website, it is very easy to determine which ads people like.

The next step is true also, you can see how many of those people that click on your ad got to your website and either called, purchased or quickly left. This is also the reason why internet marketing or advertising can be so frustrating for people who don't do it every day. It might take two or three months of watching ads every day just to figure out what type of ads work. Then you find out people get to your website and don't buy or call, creating more frustration.

You might then spend another three months or more working on a website that matches the expectations of the people who click on your ad, and that is what internet marketing is all about. When you are meeting the expectations of people sitting in front of a computer or tapping away on a cellular phone your internet marketing is working.

A good aspect of internet marketing is you can change any part you like any time. If you think it is the ad that is attracting the wrong people you can change the ad at any time. If you think the website does not really represent your product or service correctly you can change the website at any time. It only takes time and effort to make whatever changes need to be made.

This is why there are so many internet marketing companies and products out there. As easy as internet marketing looks on paper, a lot of time investment is required to create an effective campaign. Also the Internet changes every day. New websites are added, old websites are removed and the competition is always changing the playing field.  Some days no one will click on your ad. Other days will be off the charts and if you haven't been paying attention you will never know why.

Even if you hire an internet marketing company, you should pay close attention to what they find. What they find out about your website, your ads in your customers will give you great insight into their expectations. Understanding your customers expectations can be a game changer for any business. If the customers expect something you don't want to do or don't want to offer, then you can use your internet marketing campaign to change the expectations.  In order to do this you need to have real feedback you can understand not a pretty picture with no meaning on the screen.

The secret to internet marketing success is the same as all success; the more consistently you apply your time and efforts, the better the result will be. As long as you stay focused and move forward in the direction of your goals the right customers will be there.