Facebook is clearly the king of Social Media. Just having a solid Social Media Foundation on Facebook can bring your real customers. I don't mean the kids that spend eight or ten hours a day on Facebook, I mean real paying customers. Recently I have learned that several of my high level power friends only will respond to me on Facebook. Like me, they have someone else that reads their email because there is just too much spam. Facebook and LinkedIn have become to the high level communications platforms for the power players and high rollers.
As a small business or a local business, it is entirely possible to have your entire online marketing platform on Facebook for FREE and keep busy. My dog groomer is just such a business. I would like to sell her some marketing, but she is booked solid, and has no current desire to grow. Her only marketing avenue? An incorrectly placed Facebook Profile for her business. Currently using a profile for a business is against the rules, so she will have to change it. Her customers have already started the process for her, building a place page and a fan base. Now all she has to do is claim it, and keep the customers happy.
The funny thing is her competitor just three blocks over doesn't get it and won't hire my team to do the same thing for her business. The competitor "has a guy" that built them a website which does nothing for them.
Clearly Facebook is the king of Social Media, and these days, it is really a better starting point than a website. The best part about Facebook for a small business owner is the price, FREE.
Facebook is probably the best starting point to build a foundation for Social Media Marketing. It depends on the kind of business you have where you’ll go next, but just like building a good house, the longevity aspect starts with a good foundation.
Start by learning how to build your Facebook foundation correctly the first time. Once you have a foundation, you can market on Facebook for free with just a few hours each week. Free marketing on Facebook is pretty straightforward but there are some big mistakes you can make early that can cost you. While your kid might be on Facebook for eight hours a day, Facebook marketing isn’t a place to let anything go.
Once you have a foundation on Facebook properly built, then you can use your marketing strategy to build your plan for Social Media Marketing beginning with Facebook. In order to make sure you get it right, I wrote a book with a step by step guide to get your foundation built correctly. Included in How To Market On Facebook For Free is several strategies that you can tailor to your business, along with a few things not to do on Facebook or anywhere online.
Currently you can get How To Market On Facebook For Free at Amazon only on the kindle. The paperback should follow shortly. If you get it before the five days are up you can check it out for free too. After that, it will be under $5 for the kindle version and under $15 for the paperback. It will be money well spent.
