Huntington Beach Wins the Title in 2011

The kids in my neighborhood made me proud today.  They won the little league world series.  This is no easy task.  7000 teams start the 45 day journey to stardom.  The road to the trophy is littered with broken dreams and battered hearts.

When a team makes it to the series it is a huge accomplishment.  These kids are everything that is missing in most people's lives.  I can't help but laugh when I hear that these kids are "lucky",  "different" or have "tiger parents".  What these kids have is simple.  They have what Napoleon Hill called a "definite chief aim".  That is it. 

Facebook Marketing - Is There a Right Way?

Marketing a small business today is very different than it a decade ago, and really even a year ago.  There is a pretty good book out there called “Changing the Channel” by Micheal Masterson and Mary Ellen Tribby.  After reading “Changing the Channel” you would think that you need to spend a million dollars a year to market anything.  The Authors of “Changing the Channel” talked about so many different ways to market and advertise that it was mind boggling.

One of the great advantages to small business today is how easy it is to gather information on each of the different channels.  The easiest thing to do is to put a different phone number on every channel, and every ad for that matter, during testing to see which ad and which channel offer the most bang for the buck.  More importantly you can determine which channels aren’t making you any money.

If you are a little confused by the term channels, think of it this way.  Google Ads is a channel, Facebook advertising is a channel, Facebook itself is a channel, Television is a channel, Direct Mail Postcards are a channel.