Lately I have been working with a couple of people and realized a big problem in small business. The owners don’t have an “Aim Point”. In my book, So Now What?, I talked about the scene in Alice in Wonderland where Alice asks the Cheshire cat which way to go. It seems with the new economic problems more and more people are losing their direction. Maybe they were going in the wrong direction in the first place. Do you know where you are going?
One of the things I included in my book, which you can now get on the kindle for just $2.99 by the way, was worksheets. I put the worksheets in there to get people thinking about their direction in life. Since the book came out I have had the opportunity to talk with several people in person who read the book. Many didn’t even do the worksheets, and guess what? They didn’t make any headway in finding a direction.
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| Sunset Tow Lead by a KC-10 |
As a competitive marksman in the military I was always shooting targets. Some big, some small, some close and some far. One of the tricks is to not look at the target, but to focus on the front site of the weapon. This made the target a little blurry, but it also got the shot much closer to the center.
When I became a pilot in the military we had targets too. We called them “aim points”. When I planned a mission to fly from Northern California to some runway half way around the world, I couldn’t yet see the aim point, but I had a direction to go. Only when I could see the destination did the aim point become clear. In order to put 100,000 pounds of metal moving over 120 miles per hour safely on the ground you had to pick an aim point on the runway. While you don’t always land on the aim point, you can get quite close.
If you want to get gas from a Tanker moving at 250 miles per hour, you really needed an aim point.
